About Amer Wilson


Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.


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Artificial Intelligence and the future of CRM

For the uninitiated, Artificial Intelligence is when machines are able to simulate human intelligence and carry out tasks that require it. These include but are not limited to the perception of vision and speech, motion, learning and reasoning. A.I. surrounds us and we interact with it all the time, sometimes without even realizing it. On the internet, not only does it help us find the content we desire but also enables desirable content find its way to us. It resides within our phones listening to our commands, deciphering our intentions and determining the answers to our queries. It makes our homes smarter, safer and more hospitable.
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Salesforce for Nonprofits – Grow Stronger with Salesforce

Since its inception, Salesforce has been on a mission to empower Nonprofits of all kinds through quality cutting edge solutions at affordable prices. From local social welfare organizations to multinational NGOs and foundations, Salesforce has catered to over 30,000 nonprofits globally and has helped them gain a 360 degree view of their organization. Through such philanthropic efforts, Salesforce has enabled nonprofits to optimize fundraising, improve donor retention and thus create a lasting impact.
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Differences Between SugarCRM vs Salesforce

Marketing Automation is on the rise. Features like lead nurturing, prospect profiling and comprehensive ROI reporting have become an integral part of most leading CRMs. With this in mind, we compare the marketing automation features of Sugar and Salesforce. However, we will only focus on the marketing automation functionalities provided by their respective vendors. Third party Marketing Automation services and integrations are a very interesting discussion for another day. 
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