Case Study: Customized SugarCRM for Travel Industry

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Finding Friday specializes in CRM for the Travel and Leisure Industry. The company strives to connect travel and leisure companies with potential travelers and tourists. It does this by helping its clients develop CRM software that use data insights and technology to drive effective marketing campaigns.


The company was in search of CRM integration and customization along with development experts who could integrate third-party apps and software with its CRM. The primary need was to integrate marketing automation tools so that Finding Friday’s clients, to whom the solution was sold, could run successful marketing campaigns, nurture leads along the sales cycle and reach out to more customers in less time with little or no manual effort.

After holding multiple discovery sessions and figuring out the exact business requirements, our SugarCRM developers arrived at the conclusion that an out-of-the-box solution on top of SugarCRM would not serve the needs of Finding Friday and hence decided to build a customized CRM for Travel and Leisure industry.


  • A personalized, vibrant and intuitive theme developed for Sugar to enhance its productivity and increase user adoption.
  • MailChimp integrated for designing marketing campaigns with personalized emails and highly segmented lists and to test multivariate marketing campaigns.
  • Act-On and SugarCRM integration to focus on high priority leads based on marketing-generated lead score and reach out to them at precisely the right moment.
  • Insteller integrated to create multi-step drip marketing campaigns for prospects residing in the sales pipeline to educate them about the company’s product or service.
  • ResponseTap integrated to monitor website visitors by monitoring their behavior and browsing history.



With our in-depth industry knowledge & cutting-edge technology, we built a customized SugarCRM solution and integrated it with key marketing automation tools that helped Finding Friday grow its customer base. A total of four integrations were done. An ongoing support contract was signed between the management of Rolustech & Finding Friday and our experts continue to assist and facilitate them whenever an issue arises.

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