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Finding Friday

Client's Profile

Finding Friday specialises in CRM for the Travel and Leisure Industry. The company strives to connect  travel and leisure companies with potential travellers and tourists. They do this by helping their clients develop CRM software that use data insight and technology to drive effective marketing campaigns.

Challenges

The company was in search of CRM customization and development experts who could integrate third party apps and software with its CRM. The primary need was to integrate marketing automation tools so that Finding Friday’s clients to whom the solution was sold could run successful marketing campaigns, nurture leads along the sales cycle and reach out to more customers in less time with little or no manual effort.

After holding multiple discovery sessions and figuring out their exact business requirements, our CRM experts arrived at the conclusion that an out-of-the-box solution on top of SugarCRM would not serve the needs of Finding Friday and hence decided to build a customized CRM for Travel and Leisure industry.

Solution

  • A personalized theme was developed for Sugar which was visually appealing and had an intuitive user interface. It helped enhance productivity and increase user adoption.
  • MailChimp integration to design more effective marketing campaigns with personalized emails and highly segmented lists and to test multivariate marketing campaigns.
  • Act-On marketing automation integration to focus on high priority leads based on marketing generated lead score and reach out to them at precisely the right moment.
  • Insteller integration to create multi-step drip marketing campaigns for the prospects residing in the sales pipeline to educate them about the company’s product or service.
  • ResponseTap integration to monitor users who visit the website by tracking their behavior and getting their browsing history.

Results

With our in-depth industry knowledge & cutting-edge technology, we built a customized SugarCRM solution and integrated it with key marketing automation tools that helped Finding Friday grow its customer base. A total of four integrations were done. An ongoing support contract was signed between the management of Rolustech & Finding Friday and our experts continue to assist and facilitate them whenever an issue arises.

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