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Finding Friday

Finding Friday specialises in CRM for the Travel and Leisure Industry. The company strives to connect travel and leisure companies with potential travellers and tourists. They do this by helping their clients develop CRM software that use data insight and technology to drive effective marketing campaigns.


The company was in search of CRM customization and development experts who could integrate third party apps and software with its CRM. The primary need was to integrate marketing automation tools so that Finding Friday’s clients to whom the solution was sold could run successful marketing campaigns, nurture leads along the sales cycle and reach out to more customers in less time with little or no manual effort.

After holding multiple discovery sessions and figuring out their exact business requirements, our CRM experts arrived at the conclusion that an out-of-the-box solution on top of SugarCRM would not serve the needs of Finding Friday and hence decided to build a customized CRM for Travel and Leisure industry.


  • Gathering and consolidating the precise business requirements
  • Laying the groundwork before deploying your CRM
  • Customizing Salesforce according to your business processes
  • Driving User Adoption and Training of users
  • Continuously revisiting and identifying improvement needs


With our in-depth industry knowledge & cutting-edge technology, we built a customized SugarCRM solution and integrated it with key marketing automation tools that helped Finding Friday grow its customer base. A total of four integrations were done. An ongoing support contract was signed between the management of Rolustech & Finding Friday and our experts continue to assist and facilitate them whenever an issue arises.

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