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Evolution Marketing

Client's Profile

Evolution Marketing is an independent business software consulting firm based in Australia. It specializes in recommending, implementing and supporting specialist business software across a wide range of business types, sizes and industries. Their experts work with technology leaders like SugarCRM to provide high value CRM and marketing automation solutions to help businesses acquire more leads and increase sales.

Challenges

Evolution Marketing approached Rolustech in order to integrate marketing automation tools with SugarCRM for a local government based in Brisbane. The local government intended to run email campaigns comprising of surveys from within their Sugar to create awareness among the general public to use energy resources efficiently. Furthermore, there was a mobile game developed for the same purpose which users played in order to win gifts. The government wanted the game data of the app to automatically sync with Sugar so leads could be generated based on the results of the game.

After conducting multiple discovery phases with the project team of Evolution Marketing, Rolustech decided to enhance the functionality of Sugar by integrating the API’s of three key marketing automation tools that would serve their client’s needs.

Solution

  • SurveyMonkey API integration to add contacts to a particular survey and trigger survey emails from Sugar. Upon completion, collect survey responses and save them in Sugar.
  • Parse API integration to fetch mobile application’s data from its database and save in Sugar. Based on the results of the game, automatic leads were generated corresponding to the names of the winners.
  • ExactTarget integration with SugarCRM to execute automated promotional campaigns, highly-personalized emails, transactional messages, and behavioral-triggered messages.
  • Sugar 7.5 was further customized to increase its functionality.

Results

Evolution Marketing was highly impressed with the professional approach adopted by our Sugar experts. The local government of Brisbane was able to reach out to more people and raise awareness regarding the efficient use of energy resources from within Sugar. The need to switch back and forth between multiple platforms was eliminated.

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