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Client's Profile

Refractiv specializes in delivering best of breed cloud, web and mobile solutions to online businesses to drive innovation and growth. It is a Google Cloud and Education Partner which offers advice on technologies, applications and integrations with other systems for completely connected solutions.


In 2014, Refractiv approached Rolustech to develop an iPad app for a leading international fashion house based in United Kingdom that specialized in women’s clothing. The sales team needed access to the product catalogue while they were on the move, visiting different retailers. Moreover, the company had international expansion plans and envisioned foreign clients placing their orders through their mobile phones.

After having detailed discussions with Refractiv, a proposal was prepared for an optimal custom-built solution.


The app, once fully built and functional had the following salient features:

  • An image library was created which users could access to seek inspiration and view all the available collection of clothes including price, size, color etc.
  • Customers could shop directly through the app. After selecting the desired product, order could be placed online. Payment was done once the product was safely delivered.
  • An order could be placed even if the customer had no access to the internet. Once online, the data would automatically sync and update the company’s system.
  • An automated multi-currency and multi language option were integrated to facilitate the customers from different countries.


The robust and versatile app boosted global sales of the company as it aided the salespeople to sell on the go and empowered customers to buy online with a single click. The integrated solution enhanced pipeline visibility and optimized business processes.

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