Case Study: Customized SugarCRM for Telecommunication Industry

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Netstar is a telecommunications company with a focus on fostering long-term relationships with its clients. The company offers a broad range of services, including bill and contract audits, bill validation, and managing telecom projects. Over the years, Netstar has developed a reputation throughout the US.

Challenges

Netstar reached out to Rolustech with the need for a comprehensive solution that would improve the company’s ability to manage customer data. Netstar wanted to analyze its customer data in order to make better business decisions.

Netstar had been using a manual data management system until now. In order to meet its requirements, Netstar needed a customized CRM platform.

After assessing all of Netstar’s requirements, our team went to work. We proposed a comprehensive solution for the company:

  • Implementation of a CRM platform
  • Extensive CRM customization
  • Integration with Google Charts
  • Implementation of RT Telephony

CRM Customization

We customized the platform’s existing modules in order to increase their functionality. Our team also made a number of changes to the CRM’s UI in order to make it more intuitive. All the CRM customizations that we made focused on molding the CRM according to Netstar’s needs.

CRM Integration

In order to make data management easier, we integrated Netstar’s CRM with Google Charts. This CRM integration vastly improved the company’s ability to interpret data. Our team also integrated several other apps with Netstar’s system.

RT Telephony

RT Telephony is a custom plugin developed by our team. The plugin’s advanced call management features were ideal for Netstar’s CRM platform. We integrated RT Telephony with Netstar’s CRM to introduce the following features:

  • A call recording feature that lets users keep logs of all calls made through the platform
  • A built-in SMS management system
  • Click to call functionality that allows users to call customers without having to leave the CRM platform
  • Interactive Voice Response (IVR) for automated call handling

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Results

Rolustech’s solution addressed all of Netstar’s pain points. We equipped Netstar with a highly functional CRM solution that enabled the company to pinpoint trends through better data interpretation. Netstar was impressed by our services so much that it decided to form a long-term relationship with us. Netstar continues to reach out to Rolustech for maintenance and support.

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