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About Amer Wilson
Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.
Salesforce is still one of the most powerful CRMs in 2025 - but it isn’t one-size-fits-all. Between Salesforce subscription costs, add-ons, and hidden fees, the total can...
- April 8, 2025
- By Amer Wilson
13 Top Real Estate CRM Solutions to Boost Your Business
In a rapidly evolving market, the right CRM can boost efficiency, increase conversion rates, and give you the edge over the competition. From simple, plug-and-play options to more...
- April 3, 2025
- By Amer Wilson
The Hidden Flaws in AI-Powered CRMs (And How to Fix Them)
Invest in AI with a clear strategy and ensure it aligns with your business goals. Regularly assess your AI CRM’s effectiveness, update data, and use human...
- March 27, 2025
- By Amer Wilson
The Best Salesforce Products to Supercharge Your Business in 2025
Marketing Cloud Salesforce for personalized campaigns or Service Cloud Salesforce to elevate customer support, the right solution can transform...
- March 25, 2025
- By Amer Wilson
8 Hacks for Effective Email Marketing with SugarCRM
Effective CRM email marketing strategies aren’t just about sending emails - they’re about sending the right emails to the right people. By following these eight hacks, you can improve...
- March 18, 2025
- By Amer Wilson
The Power of Integrating WhatsApp with Salesforce Using WatBox
By leveraging solutions like WatBox, companies can unlock benefits such as real-time engagement, centralized messaging, automation, and improved data management. This integration ensures...
- March 18, 2025
- By Amer Wilson
Time to Change Your CRM? Red Flags You Shouldn’t Ignore
Sticking with a CRM that no longer fits your business can hold you back. Upgrading to a better solution improves efficiency, enhances customer experience, and supports...
- March 14, 2025
- By Amer Wilson
Spring CRM Boot: Why Your Business Needs a CRM Refresh Now
But choosing the right CRM is just as important as the integration itself. A well-optimized CRM should align with your industry ...
- March 14, 2025
- By Amer Wilson
How Poor CRM-Gmail Integration Can Lead to Lost Sales (And How to Fix It)
Optimizing your CRM-Gmail integration means better organization, improved response times, and more personalized outreach. When sales teams have the right tools, they spend...










