Salesforce is your complete business automation solution. Unlock unlimited potential in your company with Salesforce while it puts you on the path to accelerating revenue. It isn’t like any other CRM because Salesforce is powerful, user-intuitive and scalable. Along with customer relationship management, Salesforce will help to optimize your sales funnel and increase your conversion rate with marketing automation.
Salesforce Cloud editions comes in 3 editions: Sales Cloud, Service Cloud, and Marketing Cloud. In this article, we will discuss the benefits of each Salesforce edition and determine how you can leverage Salesforce to the fullest for your business.
Salesforce Service Cloud
If you want to turn your consumers into loyal customers, Salesforce Service Cloud will make it easier for you. It is a cloud-based end-to-end customer service platform that can transform your customer’s journey. Bringing all your customer’s data into a unified platform, Salesforce Service Cloud features helps to improve the customer experience and remove any bottlenecks in communication. Here are some ways in which Salesforce Service Cloud can revolutionize your customer service so your customers keep coming back, while you drive maximum profits.
Build Strong Customer Relationships
There’s nothing better for a business than to have happy customers. See your customer satisfaction scores go up with Salesforce Cloud implementation and jump on the path to success.
Quick Response to All Customer Queries
Often times, customer service agents spend a lot of time switching between different communication platforms such as email, call, text messages, and social media. A unique Salesforce Service Cloud feature is that it converges all your communication channels into a unified platform. Moreover, the Service Cloud Case Management functionalities help you streamline your customer support processes. This saves a lot of time, ensuring a quick response to all customer queries and boosts the productivity of customer service agents.
Leverage the Self-Service Portal
The Self-Service Portal is quite a useful Salesforce Service feature. What’s better than empowering your customers with quick access to the answers to a wide range of common questions! Moreover, the portal in Salesforce Service Cloud also connects customers to relevant knowledge bases, their account information, and onboarding process.
You can also embed chat support to your Salesforce Service Cloud to provide one-on-one customer assistance and personalized engagement. All in all, the Salesforce Service Cloud is the solution to all your customer pain points.
Salesforce Marketing Cloud
Make marketing smarter with Salesforce Marketing Cloud to personalize consumer engagements across all channels. Many businesses see an increase in their Marketing Qualified Leads (MQL) after leveraging the Marketing Cloud Trailhead. For ease and better experience of its customers, Salesforce has a B2C marketing Cloud and a B2B marketing platform called Pardot. Up your B2B marketing automation with Pardot or optimize B2C marketing with Salesforce Marketing Cloud. Let’s explore some applications of the Salesforce Marketing Cloud in your business.
Salesforce Journey Builder
This unique Salesforce Marketing Cloud feature will help you up your business game. It helps to easily manage your customer’s life cycle, resulting in a loyal customer base.
Personalized Campaigns with Social and Audience Studio
According to Salesforce, 64% of consumers believe that companies need to have on point digital experiences for their business to sustain. With your Salesforce Marketing Cloud, you can have personalized communication with your prospects and customers across all social media channels, email, and mobile. Not just this, you can track the customer’s interaction with your brand and showcase relevant information and targeted ads.
Before creating any marketing campaign, you need to have data insights for better strategizing. For this, you can leverage your SalesCloud Marketing Cloud to see what resonates with your audience.
Smart Marketing with AI
Salesforce Marketing Cloud lets you do smarter marketing with AI. You can make use of predictive analytics for discovering new consumer segments and identify new consumer touchpoints for higher conversion rates.
Salesforce Sales Cloud
Sales play a crucial role in any business. Most of the time, sales teams are working under a lot of pressure with high targets to achieve. Sales Reps divide time between closing deals and maintaining databases, and keeping a track of all their activities. This takes a huge chunk of their time that can be utilized in closing more deals and accelerating the company’s revenue. But how is this done? All it takes is strategizing in a better way with the use of Salesforce Sales Cloud. Being a cloud-based CRM application, Salesforce Sales Cloud will automate your sales processes, empower your team to manage tasks efficiently, prioritize customer relationships and get data-driven insights to track performance.
To give you a better idea of how Salesforce Sales Cloud can help you in optimizing your sales funnel, here is a rundown of its benefits:
Accurate Sales Forecasting
Playing with numbers can get a little difficult and costs a lot if a mistake is made. Hence, it is important to have accurate sales forecasting and continuously improve it. Salesforce Service Cloud helps you do that within your CRM platform, so you don’t have to keep databases and spend time in excel.
Effective Sales Management
Increasing Sales Funnel Conversion is a priority of many businesses. Now, you can streamline your sales management process by keeping a track of your customer’s activities with your company or brand and manage them accordingly.
Increase Sales Productivity
Are you looking for ways to boost the productivity of your sales team? Implement Salesforce Sales Cloud in your business, so your sales reps can focus on what matters and not waste time on recurring tasks. Moreover, you can also track performance and track critical metrics to improve. The analytics can then be represented through reports and customizable dashboards.
With Salesforce Sales Cloud, you can push qualified leads through the sales funnel. Provide value to your customers with a seamless experience, so you can drive customer retention and see them as being your brand advocates.
Salesforce Cloud Editions take you onto a path delivering improved customer service, greater marketing ROI and an increase in conversion rates. Now, if you are wondering about investing in a Salesforce Cloud Edition, go ahead and check out Salesforce Pricing to put your company on the trajectory to growth.
The Bottom Line
The benefits that come with Salesforce Cloud Editions can prove to be a game-changer for your business. Gauge your business needs and leverage these powerful platforms by Salesforce to see a transformation in your company.
Rolustech is an Official Salesforce Partner firm and has completed more than 700 projects in Salesforce Implementation, Customization, Integration, and more. Contact us now for a FREE Business Analysis. We will be glad to assist you!